The use of social media around the globe increases by the day. Facebook has the most daily active users. It seems that roughly 1,58 billion active users visit Facebook every day, which is no little thing. Following, we have social networking platforms such as YouTube, WhatsApp, Instagram, Tumblr, Twitter, and Reddit, who have millions of active users. The power of social media lies in its influence – in other words, its ability to affect the way people think in the online community. Changing people’s minds can no doubt become very powerful.
Social media marketing has been growing gradually and hasn’t yet reached the peak of its popularity. It has been proven to work for e-commerce companies in the past. What do you say? Don’t you want to grow your business year after year? If the answer is yes, get to work. If a cat or a dog can gain followers on social medial, so can you. Here are the top 15 reasons why it’s so important to use social networks in your marketing efforts.
1. Quick and Easy Communication
Marketing is all about communication. While some e-commerce companies use all communication channels, others focus only on owe or maybe two. What about you? Besides newspapers, magazines, TV, radio, you might want to consider the Internet. To be more precise, be on social media. You can interact with people from all over the world, responding to their grievances. If you missed anything, you can get in touch asap. Nowadays, people mostly communicate through interactive computer-mediated technologies. So, if you wish to engage your customers in meaningful conversation, try Twitter or Instagram.
2. Find Customers Who Don’t Know Your Brand
One sure way to grow your customer base is to extend your e-commerce brand awareness. It’s hard if not impossible for consumers to get excited about your brand if they don’t know anything about you. The more they know about you, the more products and services you’ll sell. It’s as simple as that. Use visual content on social media. A logo will make your e-commerce business more recognizable. Most importantly, take the time to create a message for each social networking platform. If you post the exact same message across all platforms, things won’t end well. While some users will be entertained, others will question your professionalism. Watch and learn from big brands like Domino’s or Nike.
3. Give Your Marketing A Human Touch
If you want to win over customer, you have to get them to trust you. You don’t want to be a faceless corporation. You want to be an e-commerce company that people can relate with. No clever digital marketing strategy can make up for the lack of attention to personalization and care. Show the target audience the human side of your brand. Know who your customers are. Robots may be able to automate tasks, but they can’t mimic human interaction. Pay attention to personality, emotions, reactions, and, most importantly, responses. Providing impeccable service is important, yet it’s not everything. Work really hard to make sure that you’re communicating in a way that builds genuine relationships. Social media is a place for people who want to build and maintain a relationship. That is something to keep in mind.
4. Become A Thought Leader
Chances are that you’ve heard about thought leadership at least once. It’s one of the most important components of your action plan. A thought leader is basically a company who offers guidance. The most successful e-commerce businesses have established themselves as knowledgeable experts. They have expertise, as well as authority. Anyone can become a thought leader, including you. Social media offers you the necessary means to be successful. to build trust in your organization you have to offer high-quality content, strive to build a social media network, and make available original research.
5. Increase E-Commerce Traffic
Are you wondering how you might possibly drive traffic to your web-based store? Wonder no more! You can use social media to boost e-commerce traffic. Your social media profiles are like gateways to your online site. And every piece of content that you post online is a huge opportunity to gain new customers. Make sure to add your online shop’s URL to your social media profiles. Needless to say, there’s no joking around with hashtags. They can increase the exposure of your social media posts, so use hashtags wisely. Not taking advantage of social media advertising is a big mistake.
- Achieve Greater ROI
ROI lets you understand just how effective your marketing campaign is. If you want to make the most of your valuable time, try to convert customers via social media platforms. You can use demographic data to create highly targeted ads. Practically, you can customize your offer to people’s needs and get the results that you want. Not only can you be very specific with your ad targeting, but also you can remind users of products or pages they’ve viewed. This is called retargeting. With time, social networking platforms learn who is more likely to click on your link or make a purchase. Additionally, they encourage users to come back to the things they’re interested in. The ads come from a real account, so there’s no reason for people to doubt them.
7. Promote Content to Get Your E-Commerce Site Noticed
The great thing about social media is that you can easily share content. Sharing the content is even more important than creating it. if you want to generate traffic and social shares, tell a good story. Eve image, video, or blog has to be a story in itself. When trying to figure out what kinds of stories to share, take into account your target audience, their values and beliefs, and if your products or services can help them in any way. Don’t forget to proofread your social media activity. The outbound marketing experts say that even the best community managers have trouble writing a social media plan. The point is that you need to be careful. Make sure you didn’t miss a comma or mistake “acheive” for “achieve”.
8. Partner with Social Influencers
Should you consider joining forces with a social media influencer? Why, yes. People with many, many followers on social media enjoy credibility. Individuals trust their recommendations, which translates into business opportunities for you. You’ll want to collaborate with someone who can persuade others to act only based on their recommendations. If you don’t know how you could possibly fill in the gaps in your content schedule, don’t worry because there are solutions. What you’ve got to do is share influencer content and you’re good to go. This is the era of social media, so you shouldn’t even be questioning this marketing approach. Work with an online influencer and enjoy the benefits.
9. Gain Customer Insight
Information has changed the rules of the game when it comes down to e-commerce marketing. The insight you get is very helpful, as you can make smart decisions. Don’t use your e-commerce website to search for customer insights. It’s not a waste of time, but you won’t gain too much information about human behaviors. The best thing you can do is monitor conversation on social networking platforms. Monitor reactions to political events and understand what topics gain the most attention. Get survey responses to get feedback about your products and services. If you play by the rules, things will no doubt go your way.
10. Get Enhanced SEO Rankings
Yes, search engine optimization is super important for e-commerce. A good SEO strategy can increase the number of visitors to your online shop and increase your revenue. You’ve got great growth potential. Don’t stand there and do nothing. Through content promotion, social media can boost your ranking in the results of search engines like Google, Bing, or Yahoo. To elevate your search ranking, build backlinks. You need to be sure that visitors can connect to your e-commerce site. Include backlinks in the “About” tab. Equally important is to place links in your profiles and page posts. Needless to say, only quality backlinks boost SEO.
11. Solicit Customer Feedback
Thanks to feedback, you know exactly what to do to improve your e-commerce business. You’ll know what products should be tweaked and what needs to be done to improve the customer journey. The hard part is getting people to speak up. What are you supposed to do? Create an effective listening strategy. To be more precise, get the feedback of the people you count on. This includes customers, prospects, and industry influencers. Neat tools that help you monitor conversations. Hootsuite is the perfect example. This tool allows you to keep an eye on keywords, mentions, hashtags, and whatever. It’s one of the many social management tools you can deploy.
12. Keep A Close Eye on The Competition
Every company in the e-commerce industry is trying to get more customers. This is essential for survival. If you want to stand out, establish your superiority. Don’t be scared to check out the competition. Find out what your competitors are up to these days. You’ll learn what to do and what not to do. Maybe you’ll even get some answers to pressing questions. The competition is on social media, so you know what to do. Spy with your little eye. Don’t ignore tiny details. You never know when it could come in handy.
13. Market Your E-Commerce Business on A Shoestring Budget
Are you short on cash? You can achieve great things even if you have a limited budget. If you’re on the point of running out of money, turn to social media marketing. You don’t have to invest too much to move forward. Simply focus on your aims and goals and the results will come. A few hours a week can bring about spectacular results. See if your marketing campaign is working from time to time. You can do this by measuring the return on the investment. If you bring value to your customers, everything will be okay.
14. Improve Brand Loyalty
Any list of valuable brands includes the likes of Apple, Disney, and Coca-Cola. What did these companies do right? Well, they knew how to appeal to their target audiences. Inspiring customer loyalty isn’t as difficult as you’d be tempted to think it is. Reward your followers and you’ll certainly win them over. This will prove to people that you value them as clients and you want them to keep coming back. Rewards can come in the form of discounts, promotions, loyalty cards, etc.
15. Protect and Defend Your E-Commerce Company’s Reputation
Let’s say that you have an emergency situation on your hands. If you’ve made a faux pas, own your mistake and move on. The faster you react, the better it’ll be for your brand. Don’t let minor inconveniences endanger your business. You have nothing to be ashamed of. Show people that you’re deeply concerned about what’s going on and encourage them not to lose hope. Talk about the negative aspects and make sure the situation doesn’t escalate. If someone talks bad about your online store, respond on social media. Politely address the situation.
Finally, yet importantly, it’s worth building a social strategy for your e-commerce business. You’ll go from practically no sales to 1 million sales in a matter of months. Don’t believe us? Try social media marketing and see for yourself.