Food delivery giants, such as UberEats, GrubHub, and Deliveroo, are taking the food delivery market by storm with their innovative marketing strategies. To withstand this huge competition and serve the ever-changing customer demands, food delivery owners should make use of emerging trends and technological advancements.
Here we have listed the top trends that would decide the future of food delivery business in the forthcoming days.
Millennials are the key target segment
In the current food delivery business, millennials occupy a major part of the target audience. More than 2/3rd of the population prefers ordering food online system or takeaways from restaurants. So, your food delivery business needs to devise strategies to catch their attention and work towards fulfilling the growing demands. Understand what they are looking for and come up with ideas that could meet their needs.
New delivery channels
People are spoilt for choices, and if you are going to stick with the conventional option to place an order, then you are no longer participating in the competition. Provide your customers with possible options to order their food that makes their work easy.
Option 1. Order by Tweet
Domino’s Pizza has rocked the social media platform, Twitter, by allowing its customers to place an order by sending a pizza emoji to their official accounts. Don’t understand how they delivered their customers with the pizza of their choice? The food business has already gathered enough information from the pizza profile created by the customers on its online delivery service. The Twitter accounts of the users were also linked to their pizza profiles. Think of such fun options for your customers to place their orders.
Option 2. Order with smartwatch
On witnessing the increasing sales of smartwatches, a few food businesses have decided to make use of the opportunity to launch their smartwatch apps for food delivery. For instance, Domino’s launched a smartwatch app where customers could place and track their order.
Option 3. Order with a smart TV
Now users can place their orders while relaxing. They can go through the menu and their favorite cuisines, customize their orders, place their orders, and check past orders. Several food takeaways are partnering with TV businesses to launch their app on the TV’s operating systems.
Option 4. Order from car
Customers are also given the comfort of ordering food from their cars. Pizza Hut has collaborated with Accenture to develop an in-car pizza ordering system. In this delivery option, the drivers are given a chance to order food while they are traveling. In these cars, voice assistants are enabled to let them order by voice commands, helping them order without taking their hands off the steering wheel.
Option 5. Order with eyes
This option to order food introduced by Pizza Hut will leave you in shock. Pizza Hut has launched a digital menu that reads customers’ minds! The menu, named ‘subconscious menu,’ is built using eye-tracking technology. It tracks the eye movements of customers and suggests pizzas with the best possible ingredients.
This is not a movie plot from a
sci-fi flick. It’s how technology has made its advancement in the food delivery
Advancement in delivery options
Food delivery businesses are no longer dependent on manual labor to get their food delivered. To speed up the delivery process and to cut down the operational costs, they are moving towards the use of robots, drones, and even parachutes!
Option 1. Delivery with robots
The emergence of AI technologies has resulted in the development of self-driving delivery cars and robots. Just Eat partnered with Starship Technologies to develop moving droids for delivering food in the UK. These droids make use of GPS signals and cameras to reach the customer’s location. Once it arrives, the customer has to enter a code sent to their mobile to receive the order.
Option 2. Delivery with drones
Drone food delivery started a long time back. Tacocopter is the first drone to carry tacos to its customers in San Francisco, followed by Burrito Bomber in 2012 and Domicopter in 2013.
In 2016, after a series of trials and food temperature tests, Domino’s delivered tasty pizzas to a New Zealand-based couple in less than 5 minutes. Thus, drones avoid traffic congestion and reduce delivery time. This is where the future of food delivery businesses lie.
Option 3. Delivery with parachutes
A food delivery business in Melbourne uses parachutes to deliver two of its famous dishes. The customers have to place an order, make the payment through PayPal, and wait in a specified location marked with an X at the estimated time. This kind of approach entertains the customers as well as reduces logistics costs.
Stay ahead of the competition
With technological advancements coming in, customers have become more demanding. This, in turn, pushes the businesses to come up with various ideas to retain their audience, giving better customer experiences.
If you have an existing food delivery business or you’re planning to set up one, you don’t have to leap into these technologies right away. You can take baby steps by building an app first. With an on-demand food delivery app on board, you can slowly move towards introducing the technological advancements in your niche.
Development of the food delivery app
If you’re into the process of food delivery app development, it is advised to opt for UberEats clone apps rather than developing an app from scratch. Customizing such an app saves you both the time and the resources spent. Also, partnering with a leading app development company will help to launch your app business in a jiffy.