As a blogger, there’s nothing more important than building a great reputation online.
Whether you’re selling your writing services, or just trying to enhance your position as a thought leader you’ll need to work on something called your EAT score.
The EAT score is a valuable consideration in today’s search engine optimization strategies. As Google works to deliver more valuable content to users, EAT credentials highlight the potential impact of each site.
EAT stands for Expertise, Authority, and Trustworthiness.
Showcasing your expert knowledge and communicating this to your audience. In other terms, having content on your website that your audience will love reading.
Having expert knowledge is great, but what’s more valuable is to have authority established in your industry. If influencers in your field cite your website or an article, that’s authority in Google’s eyes.
Being an expert with proven authority from an industry leader is great, but if you don’t appear to be trustworthy, that’s the end game.
If you can build all of those things for your blog, then you’ll be one step closer to success.
So, how do you get started?
1. Add an author byline to each post
An easy way to boost your authority and expertise online is to add an author byline to every post you publish. Customers want to know why they should trust what you’re saying. Providing a few lines of insight into your industry background and expertise makes it more likely your readers will trust you.
Remember, your author byline shouldn’t replace your “About ” page on your website. You still need a page where you can go into more detail about who you are. The About page provides a more versatile location to show off your past accomplishments, list awards, and even highlight customer reviews.
2. Link to authoritative sources
If you already know the basics of SEO, you’ll know that backlinks are essential to your website’s success. However, it’s not earning links that gives you ranking potential. If you want to improve your EAT, then you need to link to other authoritative sources too. Linking to locations where you found your information gives you more credibility.
Additionally, linking to authority sources can also make you look better. It indicates that you’ve done your research, and you’re connected with high-end resources. Remember to opt for quality, not quantity, when linking.
3. Develop your brand identity
If you want to succeed as a successful freelance writer or blogger, you need an identity that demonstrates your value. Begin by ensuring you have all the elements of a professional image online. This could include getting a professional logo, getting active on social media and designing a website. When designing a website, make sure it loads fast, images optimised correctly and the branding is on point. Once you’ve got the image right, start working on the content.
Publish regular blog posts that highlight your industry knowledge and show your unique tone of voice. Where possible, interact with other thought leaders and ask them to give you a shout-out with their audience. You can even guest-blog for authority sites in your niche to give your reputation more weight.
4. Add trust signals to your website
While you’re developing your presence online, make sure that you’re giving your audience peace of mind. There are a lot of ways that you can do this, but it usually starts with the SSL certificate. Adding SSL to your website informs your audience that your site is secure and safe. It’s incredibly easy to do, and most hosting providers offer SSL free.
Another way to add trust signals to your site is with trust badges. If you’re part of a blogging community or writing forum that has a positive reputation, add their badges to your website. If you don’t have any badges, reviews, and testimonials from customers are just as good.
5. Constantly audit and improve your site
As you continue to work on your site over the years, there’s no doubt that the SEO algorithms will change. If you’ve already been online for some time, then you might need to go back through older content and audit it. This is a chance for you to remove any old content that might harm your reputation or damage your credentials.
Fact-check and edit any content that might be holding you back and add new components to blogs that have become outdated. You’ll need to conduct audits regularly in the years ahead to make sure all of your content remains accurate.
6. Keep your customer’s needs in mind
Finally, while you’re working on managing your reputation, make sure that your reader is always at the front of your mind. Create content that delivers genuine value and listen to your audience when they provide feedback. Like in this example, Jason Snaddon who is a life coach provides his expert advice and publishes valuable content on his website on a regular basis.
Learning as you go and paying attention to what your customers need is how you will continue to attract new opportunities in the future. What’s more, as you create more valuable and engaging content, your EAT score will naturally improve.
You Are What You EAT
Don’t underestimate the value of your EAT score as you work on your online reputation.
In an industry where people will constantly be evaluating your content for insights into your skills, you can’t afford for your website to look amateur, uninformed, or untrustworthy.
Commit to growing your EAT value over time, and your business will grow too.