Consumers are increasingly orientating themselves in advance on the internet before making a purchase. A well-functioning, professional website is essential in this. But first, the consumer must be able to find your website at all among the abundance of websites.
When someone is orienting themselves on the internet for a painting job in their new home, they are more likely to choose someone with a professional and well-maintained website. Even if you are still a professional, without a good website it will still be very difficult.
How do you ensure that your website is findable and looks good? Find out here are 10 tips.
1. Responsive design
Responsive design is increasingly important due to the rise of smartphones and tablets. Where it was special until a few years ago when a website was optimized for mobile devices. Responsive design means an intelligent website that adapts to the type of device on which it is displayed.
The legibility and layout remain intact because the website scales with the type of device. One of the new criteria of Google to be found well is that your site has a responsive layout.
2. Good navigation
Simple and clear navigation ensures that the website clicks through visitors easily and spends more time on your website. This makes it easy for visitors to find the information they are looking for. Place elements in fixed, logical places and choose a clear layout.
People read from left to right so the most ideal place for a menu is on the left followed by the top of the website. Make sure that when you create a menu at the top of your website that it moves with you scrolling down.
3. Breadcrumbs (breadcrumbs)
The breadcrumb trail is closely related to good navigation. A breadcrumb trail shows the steps the visitor has taken within the website. If the visitor wants to take a few steps back, one can simply click on one of the steps in the breadcrumb trail. Google loves breadcrumbs because a link to another page will pick up Google and include it in your ranking.
4. Layout (layout)
One of the trickiest aspects of building a good website is the layout. Visitors decide in a split second whether they click away or not. It is therefore very important that the first impression is good.
It is useful to know what the behavior of the visitors to your website is. There are several plugins that measure the behavior of your visitors. By analyzing this date well, you will find out where there are areas for improvement.
Useful plugin to measure the behavior of your website visitors
• Clicky by Yoast
5. Work with image
Sometimes an image says more than 1,000 words. In the case of websites, this is certainly the case. If there is too much text, (potential) customers get bored and click away.
Therefore, use carefully chosen images in combination with a strong, concise story and clear call to action pictures that lead people to a goal, for example, a contact form.
6. Keep your images as small as possible
There are few things more annoying than a website with a long loading time. It is reason number 1 for visitors to click away. Research has shown that interruptions can last a maximum of 1 second before visitors tend to click away.
Therefore, keep the images on your page as small as possible. To keep the loading time as low as possible, it is useful to work with CSS sprites. By remembering the images on the website, they do not have to be downloaded every time.
Useful WordPress plugins to keep the image small.
• Smush it
• Image Compressor
• EWWW Image Optimizer
7. SEO search engine optimization
SEO stands for search engine optimization. In short, SEO stands for all institutions, content, and other activities that aim to make the page rank high in search engines. In order to make your website easy to find, it is important to be able to answer the following questions.
• Have the correct targeted keywords (keywords) been used?
• Do these keywords appear in the title, meta-description, and URL?
Useful plugin to score better on search engines:
• Yoast SEO plugin
8. Look from the perspective of the user
Before building a website it is important to determine what the target group is and what the purpose of the website is. After determining the goal and the target group, construction can start. A common mistake is that the company then has the website built as they like it.
However, the target group is completely forgotten here. The company is not the target group. While developing a website, try to think continuously, what does the target group want? A design that appeals to you often does not appeal to the target group, so test a number of designs with your target group.
Linking is a useful way to introduce visitors to the entire website. Is there on your website a piece about the importance of the right running shoes then it is tactical to link in this piece to the webshop where the visitor can find the different described running shoes? Visitors experience the linking as a good service and stay on the website longer.
10. Link to relevant content
To optimally inform the visitor it is useful to link to relevant information on your website. When you explain in a blog what viral marketing exactly is, it is appreciated by the visitors if you link to a website with the best viral marketing actions. It is important to mention that the linked page opens in a new tab.