Email Marketing Best Practices To Set-up An Effective Email Campaign

What is the most traditional form of marketing? Emails. 

Which is the most used form of marketing? Emails.

This is enough to justify the power of emails. They are an integral part of marketing that about 70% of the marketers opt for. 

Undoubtedly, other forms of marketing like digital marketing are topping the trends nowadays. But, an email marketing platform is still very reliable. 

However, with the massive database and ample tasks, tackling each one might seem tedious. Have you already implemented email marketing and are not getting expected results? Well, it can be frustrating when you don’t get engagement with the audience. Everyone working with email marketing platforms has been there. So, what steps do you take to sort that out? 

To get that right, you need to implement email marketing best practices. There is no well-defined path for its success. But, there are surely some tips that can help you get there. What are those? How do they help you?

What are the email marketing best practices?

Have you ever given a thought about changing your email marketing strategies? If yes, what steps can you take? How does it help you grow and get better results? To solve that, here is a list of few email marketing best practices that all businesses can easily follow and implement.

Top 10 Email Marketing Best Practices

1. Stay authentic with the email list.

This can be a major reason for low engagement. It takes time and patience to build an authentic emails list. But, the returns are worth it. Don’t purchase contacts as it may hamper the brand growth. Curate a recipient list for high engagement and even better delivery rates. What after you have a trusted email list? 

2. No spams, please

This point comes down as a no-brainer. No matter what, bear in mind, this can lead to a negative impression. Send only that content which is relevant. The more the spam, the higher will be your unsubscribe rate. Work on the rule of quality over quantity. For email marketing examples, even a single good email can do what other 100 mails can’t.

3. Easy subscription process

Don’t make the subscription process for your brand very elaborate. Keep it simplified. Entice the people for a subscription. The easier and faster process, higher will be the subscription rate. Some ways through which you can do this are:

  • Add a CTA for sign-up on your website and even through push notifications on your blogs.
  • Post regular tweets for a subscription.
  • Make provisions for sign-up across social media platforms. 
  • For the checkout page or even registration, add a pre-checked checkbox.

Also, do not forget to send a subscription mail just after the individual signs up with your site or for the services. This is one of the essential tips even in email marketing

4. Understand your audience well

The bottom line of all email marketing best practices is to bring in the audience. Once you have that, it is your duty to treat them well. Understand how they are interacting with your site? Know what they like. Perform A/B testing to know them. Unlike physical stores, on online platforms, the audience is vast and spread across the globe. You can’t just judge them on a single parameter. The better you know your audience, the easier it will be for you to reach out to them. 

5. Keep experimenting and understand the metrics

Do not underestimate the need for testing various methods. You never know what works out best. Make sure that you use an email tracker to test every element. But, do not mix them all. Test them one by one. If it works well and good, then it’s a win. If not, revamp it and maybe move on to other strategies. It is about checking the results of email marketing best practices. Alongside experiments, keep an eye on the metrics. Understand what you are targeting and what you expect out of mails. Then, you can work on it accordingly. It isn’t as complicated as it seems. 

6. Email personalization

Getting an email with your email surely seems catchy, unlike the other automated ones. Personalize the emails according to customer behaviour. Provide the audience with the content that they expect. The more monotonous and irrelevant content you will send, the lower will be your conversion rates. Make it attractive for higher CTR and open rates.

7. Email segmentation

Consumer behaviour varies massively depending on several parameters. It is a good idea to segment the emails. This makes it easier to bring in engagement. The various factors based on which you do segmentation include:

  • Demographics
  • Likes
  • Buyer’s funnel
  • Time 
  • Platforms of interaction

8. A compelling subject line works wonders

What if you get an email with a subject line of flat 90% off. You’ll surely click on the email faster than light. That’s what a good subject line does. A subject line is a deciding factor for whether the recipients open the mail or not. Put in your best for it. Keep it short, concise and worthy. You can even make a sense of urgency that will make the readers take action for it. 

9. Stop sending ‘no-reply’ emails

The emails with ids starting from ‘no-reply’ seem like spam. Avoid doing that. Rather, one of the best email marketing examples is to send it from personal or company mail. That looks more authentic and makes the customers easily trust the mails. 

10. A welcome mail

When you join a company, you want to feel special. This is the same case with customers. Even if they are a part of subscribers, make them feel that you are happy about having them on board. This looks impressive. Alongside, it also helps the customers to set-up certain expectations from the brand. Give them a welcome worth remembering. This also helps you start off with them on the right foot. 


Once you are well acquainted with email marketing best practices, you are good to go. Start exploring what works for your business. How can you make it better? What different strategies you can implement and all others. One thing is for sure. If email marketing is implemented well, you can expect a high ROI and exponential business growth. 


Sara Williams is a Content Writer at PeppyBiz. She is not only a creative writer but also paints a beautiful canvas. She makes sure that you are left with no doubt about keeping up with marketing and sales.
I’m looking forward to hearing from you.