We live in an era of immediacy, where customers have now become more fickle and pickier than ever. They want quick and straightforward content to answer the question and solve their problems. Therefore, the same old marketing strategies just won’t help you stand out.
You need to go the extra mile with your strategy to cut through the noise seamlessly. One of the best tactics to do that is incorporating video content into your marketing arsenal.
This engaging content can be a powerful tool for your marketing campaigns to boost brand awareness, engage more customers, and, most importantly, boost your conversion rates.
At this point, you must be wondering, “what makes video content special?”
Well, let’s find out!
Video Marketing and Conversion Rates
Video marketing has become a staple tool in most savvy marketers’ overall marketing campaigns. More than 92% of marketers say that video content is a must-have element of their marketing strategy.
From explainer videos to product reviews, marketers are fighting tooth and nails to look for the best way to get their messages to be heard among the noise so they can improve their sales.
Speaking of sales and conversation rates, uploading a stunning video on a video hosting platform and embedding it on your landing page can increase conversions by more than 80%. One of the most high-performing types of marketing videos that can boost a brand’s conversion rates in no time is explainer videos.
According to a newly-published explainer video expert roundup, most marketers and web agencies claim that compelling marketing videos like explainer videos make it easier for them to engage more audience and tempt them to convert confidently.
In this matter, one thing is clear: video content can be a powerful conversion-boosting tool for brands. It means that if you’re not implementing some kind of video marketing strategy, you’re already trailing behind!
How Videos Boost Conversion Rates
Increasing conversion rates is surely one of the main goals of every business. After all, you create content and make marketing efforts just to attract more audience and turn them into customers, don’t you?
In this situation, videos offer you a quick, easy, and relatively inexpensive way to help boost your overall marketing strategies’ performance so you can easily improve your conversion rates and close more deals.
Here are some visible ways of how video can help you sell more:
#1. Increase Audience Retention
One of the greatest advantages of incorporating video marketing strategy is that you can seamlessly help your audience understand your brand in no time. Why is that?
Scientifically speaking, most of your customers are visual learners. Studies show that 90% of the information sent to the brain is visual. It makes videos the ideal tool to hack the brain of your target customers to make a purchasing decision faster.
So, it should come as no surprise that viewers are most likely to retain at least 95% crucial messages through video than other mediums. That’s why 95% of video marketers say that they heavily rely on video content to help customers understand their products and services.
#2. Deliver Message Better
Do you remember the old adage that says a picture is worth a thousand words? Then, what’s a video worth? A million words, that is.
What I’m trying to say here is that videos can also help you break down complex topics into smaller, snackable chunks, so your audience can easily digest your message.
You can involve some animations to get your message across in a more compelling and captivating way. The more your audience understands your brand, the higher the chances you’ll get to convert them into customers.
#3. Incredibly Shareable
To increase your conversion rates, you must attract more audiences. And to attract and engage more audiences, it means you have to share your videos across all your digital channels like crazy.
Sharing your videos might seem daunting. In fact, videos are much more shareable than text and have higher engagement too. The stats say that social media videos generate over 1200% more shares compared to plain text and images posts combined.
With videos, it only takes a few clicks to spread your brand message like wildfire. This, in turn, will lead to more brand awareness and expanded audience reach, getting you a step closer to an increased conversion rate.
#4. Improve SERP Rankings
The higher you rank on a search engine result page (SERP), the more likely target customers are to find your site and click through to it. In this situation, video content helps you perfect your SEO practices by making your website appear on SERP’s top pages effortlessly.
If you appear on the top results, it means that you successfully stand out among your competitors and have a better chance to appeal to more visitors and increase conversion rates.
#5. Build Audience Trust
Your target customers will convert only when they trust your brand. So, it’s safe to say that a brand’s trust has a massive impact on your brand perception and sales growth. Thus, fostering trust is central to video marketing.
Some engaging types of videos can help you in the trust-building process, such as product demo videos and testimonial videos.
Product demo allows your potential customers to see your product’s appearance and understand how they can operate it. Meanwhile, testimonial videos involve your happy and satisfied customers that tell their stories after they purchased your brands, making it easier for you to create social proof to build your brand credibility and reputation.
Conclusion: Sell More With Videos Today
So now you know how videos can be a potent tool in skyrocketing your conversion rates. It, hands down, one of the most crucial campaigns you should implement during these trying times so you can keep your sales funnel filled.
One thing you need to bear in mind here, though, not all videos perform the same and bring you the best result. You have to make sure that you nail the best practices to appeal to more consumers and close more deals.
Andre Oentoro is the founder of Breadnbeyond, an award-winning explainer video company. He helps businesses increase conversion rates, close more sales, and get positive ROI from explainer videos (in that order).