In today’s highly competitive market, having a high performing and fast loading website is the key to stay ahead and achieve the desired goals. Only through higher rankings, conversion rates, and better engagement with the target audience can you reach the goal. It can be said that with the faster loading website, you will have higher income and vice versa. So, how can you optimize your website the right way? Or why do you need to optimize your website at all? Read the details below to get a clear understanding of website optimization’s importance and its ways.
Why is Website Optimization Important?
With the latest advancement, more and more business owners optimize their websites to achieve the desired results. It’s because the first impression is what makes the visitors revisit your site. But you need to know that it is not just a good web design or content that gives an excellent impression to the visitors, but it’s also the website display and speed that attracts them. If you have a slow website, your website reputation is going to get affected a lot. While on the other side, with the high display website speed, more and more visitors will visit your website, increasing your lead generation and ultimately customer acquisition.
Now that we are aware of the importance of fast loading websites, it is time to show you how to optimize your website for better performance for both visitors and Googlebot. But before we move on to that, let’s take out the top three benefits of a better performing website.
1. Speed optimization
As per a recent study, about 79 % of the total website users won’t go back or visit a website with lagging or slow loading issues. Also, it was found that a population group of more than 60% who opts to shop online consider the website performance as an essential part of shopping from the website and staying loyal to them.
In simpler words, it can be said that a fast loading website is going to bring in higher quality leads for you.
2. Search engine visibility
Google takes into account various factors while ranking your website on the search engine. And one of the essential factors determining your ranking is speed, an important tip to follow for a good website. Google measures the loading time of your website to display results. In case your website takes a longer time to load, it merely associates them with a bad website user experience, which in turn downgrades your ratings. With a fast loading website, you can achieve the desired results and take your website to the search engine’s top products.
3. Better user experience
The website’s loading time can significantly affect your website ranking and reduce the number of your loyal visitors. As we know, no one likes to waste that time, and you must have a fast loading website to ensure you get a high number of customers every day.
Things to Consider for Optimizing Website in 2021
Having clear why website optimization is essential now, let’s move onto the crucial part- What can you do to make your website perform better in 2021? Check out the top 10 things you need to consider for optimizing your website performance.
1. Decrease the number of plugins
For those website owners using WordPress, you should avoid using any unnecessary plugins. Most of the plugins come with many junk codes and files that can harm your website’s loading speed. Your website will load all these files and codes to reduce the performance, and you can lose your valuable client.
Therefore, to reduce the impact, a bit is better to consider using only those of utmost importance. Also, consider removing the plugins that take a fair amount of storage space in your database. Once done, make sure to measure your server performance regularly. With this, you will have an idea which of your plugin is taking time to load.
2. Optimize your images
The second most essential thing you need to do is stay updated on the src attribute and the image size posted on your website. Better try avoiding oversize images that can significantly affect your website loading time. It is also better to consider using newly discovered image formats like Jpeg XR RP for resizing the image. Using the new image format, you can lower the image loading time and eventually improve your website performance.
3. Decrease the number of redirects
In case you have a uniform resource locator that redirects the visitors to a specific website, then the redirect time will be high. However, by reducing the number of redirects on your website, you can significantly reduce this loading time. Also, make sure you don’t have more than one redirect. Further, it is advisable to minimize the subdomain numbers you are hosting. Once done, the last thing you need to do is combine all of your style sheets into one.
4. Consider the content delivery network.
Content delivery network or CDN is a global network server that provides the users with content efficiently and effectively. The server, giving the users useful content, increases your website performance. Using CDN, you can get assistance in storing content in the cache memory, ensuring faster delivery of content and better website performance.
5. Fix the broken links
Broken links can significantly damage your website’s reputation. They appear to the users in 410/404 error, which consumes their time, leading them to avoid revisiting your website. Thus, it is better to fix those broken links as those errors can choke the search engine, which can eventually rank your website lower.
To fix this issue, you can use a broken link checker to analyze and perform back to back web development to resolve any such problems. You can follow several key metrics to track the overall success rate of your website.
6. Restrict hotlinking
Hotlinking is one of the most popular ways of stealing bandwidth. It mostly happens when some other website is directing a link to an image present on your website. When they get successful in hotlinking, the image loading time increases automatically, affecting the performance of your website.
It is quite common to suffer this issue when different websites are linking to your websites targeting images. Thus, it is better to use custom made images regularly. It will help you keep off with your website performance and speed.
7. Consider using a caching plugin.
Cache plugins are used to monitor what your visitors are doing. They stay updated with the user’s daily activities and make themselves available for the users interested in similar services. Using this plugin will improve your website speed by more than four times and will help you rank your website higher in no time.
8. Optimize your code
To ensure you have a fast loading website, you need to see that the code you are using is immaculate. It can do it by visiting that the code has got no white spaces and comments. In case you find some of them, there is nothing to worry about. They can easily remove unnecessary codes without affecting your website.
You must know that the servers do not care how your code looks until it’s free from errors. Therefore, try using open source tools to write and read web data and excel in using C#, making your website light and fast.
9. Categorize your landing pages
Directing the visitor’s to the desired pages will increase the economic value of your website. Therefore, it is advisable to avoid including everything on the website homepage. Better include links that direct the visitors to other landing pages. But don’t forget to include a call to action buttons and contact details on the landing pages for better website performance.
10. Avoid resizing the images in code.
Like mentioned earlier, you need to see that the image you are using on the website is small and resized. But you don’t have to open your code and start the resizing process. It is advisable to download the images and then resize them using software like Pixlr, Adobe Photoshop. Once you achieve the optimized vision, you can upload them back on the website. Hopefully, by doing this, the download speed will reduce while increasing your website performance.
In the end, all you have to do is continuously monitor your website performance. After all, it is only through a good check on the account to optimize your website better. But unfortunately, many website owners skip this step, losing their potential leads because of their slow loading websites. You need to keep in mind that if your website performance is creating problems, you have to resolve the issue or let your competitors win.
Once you implement all the ten measures mentioned earlier to improve the website performance, you will see a drastic improvement in your website speed in no time. All you have to do is take out some hours from your busy schedule and check the performance yourself. Or better consider taking assistance from the professionals to increase your website’s performance.
In case you find your website is still not showing desired results after following the tips, it is better to talk to a website specialist to get the help you need.
About the author: Ravi is the founder and CEO of Webomaze Pty Ltd. He believes in serving the industry by offering the best possible solutions like eCommerce design and development. His team of magento developers is highly skilled in creating conversion focused eCommerce stores.