In this day and age, you might have the most excellent product in the history of humankind, but if Google doesn’t display it in the search results, bankruptcy may not be so far away. Every significant purchase online or physically is first checked on the internet using google, be it a Phillips hand blender to Tesla model X’s performance on uneven roads. This is a great thing for customers as they can have the utmost confidence before committing their hard-earned money. For businesses, it can remove the need for intermediaries and give them far more exposure and in turn, potential revenue than a brick-and-mortar store.
But what happens if there is an SEO Penalty from Google?
In simple terms, you’re invisible. But it’s not that simple. What happens is that Google will not show your product, service, website, etc. on the forefront as it feels that your site’s programming isn’t up to the mark.
And how do you solve it?
Easy- You hire a team of experts that usually charge about 30-50 $ an hour and would need about half a week’s worth of time, to give the desired result. More often than not, their monthly SEO packages contain all the required details and are usually customizable.
An excellent way to verify if Google has penalised you is to check your analytics from the last 30-45 days to see if there are any sharp drop-offs and if there are no outside factors that could have caused it, then Google might have flagged you.
Here are our ten best DIY tips that can help you recover from almighty Google’s penalties and get your business back on track.
Ps. You can also find this in our monthly SEO packages or just customize yourself one!
1. Handling the manual penalty
Whenever there is any website that is doing something against Google’s ToS (Terms of Service) like hosting a virus, spam, cloaking, redirects etc., this can be due to various factors ranging from unchecked code to evil intent. But if it’s a genuine mistake, you can go to Google Webmaster Tools [Google Search Console] and confirm if you have any new notifications. The notices are brief yet precise and can usually pinpoint where the root of the problem is located. Once those spam or malicious code lines have been removed from the source, there’s a good chance the penalty would be removed.
2. Avoid Keyword Stuffing
It’s very tempting to have all the trending keywords in your code embedded so that you get traction from organic searches. But if your website offers music production services and you have keywords for washing machine and DIY furniture repair, then Google’s algorithm can issue a penalty. In short- Stick to your field and deliver quality content, products and services.
3. Disavowing Spam Links
Your small business is doing great; you’re getting in more clients, and the big dogs down the streets are getting nervous. The most cost-effective way to take your popularity down? Negative SEO. This happens when competitors or parties with malicious intent create spammy and suspicious sites linking to you. When Google crawls through them, it usually flags them and flags the location to which the links are leading.
To combat it, create a simple text file with all the spam incoming links and then upload it using the Google disavow links tool page.
4. Offer Quality
This sounds like a no brainer, but a good chunk of websites on the internet recycles old material. They usually hide as bare-bones affiliate pages, pirated/plagiarised content, doorway pages which funnel traffic and auto-generated content. If you’re doing any of these things, then you may have a car named Google Penalty headed your way.
5. Quality Anchor Texts
The SEO game has changed. Keywords are no longer sufficient enough. You need to have great anchor texts. What are Anchor Texts? They are words or phrases used by the website creator/manager to link to a site. It conveys a crucial information metric that informs Google about the quality of a link. A good rule of thumb is to use branded, domain and webmaster anchor text more often in your content.
6. Good Layouts
When you make users scroll too much for a piece of information that could have been presented concisely, then Google’s ‘Page Layout’ algorithm may highlight you and may result in a penalty. Plus doing this makes sense in general as well. Using two lines instead of 2 paragraphs is always an excellent way to generate user trust.
7. Keep a keen eye on your site for Hacking
If your site gets hacked, it can face a Google Penalty. The most common thing hackers do is create spam/inappropriate backlinks to the site. Hence the Google penalty gets triggered.
8. Take care of User-Generated Spam
Users and Customers keep the business going, but users can often post a lot of inappropriate or straight up malicious content on your website. But there is a simple trick to solve this issue. Use the ‘nofollow’ tag before user-generated content, and it will indicate that the platform doesn’t endorse any of the users generated content.
9. Be Vigilant in Guest Posting
Guest Posting is a tool that is used by businesses, both small and large. It can generate good traffic if you choose relevant targets and use meaningful and natural anchor texts. A good rule of thumb is to go slow in terms of backlinks. If you aim for too many backlinks too quickly, it can be flagged by Google as unnatural and could result in a penalty.
10. Marketing Campaigns
It’s a commonplace mistake that people make in which they pay an ‘X’ amount of money for a ‘Y’ number of visits on their website during the span of ‘Z’ hours. But more often than not, the process of buying and selling links generate unnatural looking links- something that Google bots are always on the lookout for and identify easily. This can backfire quickly. A word of advice would be to spend that money on hiring or making good content.
Slipping into a penalty spiral can hurt your website’s ranking and might take you years to get out of it. SEO practices are dynamic since trends keep changing too.
Following these steps to waive-off, any penalty imposed by Google is your best choice. Here, if you have an agency whose monthly SEO packages include getting you out of any previous penalty, that would be our best bet since they are experts in their domain.
In case you’re still stuck or need more answers, you can always get in touch with an agency around you or us to help you get out of the penalty and get you ranks back!