Today, we live in a digital-savvy world where everyone has an online presence. As social animals, we like sharing things that matter to us, from pictures and songs to videos and textual content. Over the last few years, social media data has exploded. People across all ages have become digital celebrities and have gathered significant audiences. Companies across all industries have realized the power of social media data and have created their professional accounts on almost all social media platforms. Gone are the days when content marketing was limited to physical stores and websites only. Today, the digital space has become the den of creativity.
This article will shed light on social media data’s power and how it’s providing new dimensions to content marketing.
1. Social media data will help you know your audience better
Content marketing will not help you achieve desired results without knowing the ins and outs of your audience. You must have detailed knowledge of your intended target segment’s needs, wants, aspirations, purchasing patterns, and past purchases. Social media data is a quick and convenient way of gaining a 360-degree perspective of your audience. Your content marketing efforts will be fruitful if you fulfill your customers’ desires.
Social media data helps content marketing by providing the following essential data about your audience:
a. Geographic details
b. Demographic details
c. Behavioral details
d. Psychographic details
In effect, social media data helps you shape your content marketing better.
2. Social media data will help you to analyze content better
You must have heard the phrase “Content is the King” a lot. And according to my experience as a content marketer, there is nothing more accurate than that. Excellent content along with impressive animations grabs more eyeballs. But remember that different people have different interests, and you should be well aware of your intended target segment needs.
Suppose you are a beverage manufacturer who is planning to launch a spicy cold drink in the market. You run social media campaigns to gain a large audience. The social media data tells that your intended target segment is remarkably health-conscious and is searching for a diet drink. Thus, you can make the required changes and serve a product that has significantly higher potential buyers.
3. Social media data allows you to communicate with your audience better
Communicating with clients is like walking on a thin line. You can fall off if you don’t balance yourself properly. A dynamic customer relationship strategy is the need of the hour. You can start with the following two things:
a. Focus on social media data
Social media data will reveal multiple things for you:
i. Customer’s age
ii. Customer’s monthly income
iii. Customer’s interests
iv. Customer’s future plans
v. Customer’s likes and dislikes
When you have credible data in your hands, you can create a formidable content strategy that will significantly impact the minds and hearts of your customers.
b. Implement customer relationship management (CRM) software
CRM software will allow you to maintain a robust and long-lasting relationship with your customers. It provides you omnichannel capability, meaning that you can reply to customer queries through every channel. Suppose your Customer asks you a question through a social media platform, say Facebook, but expects to receive the answer through email. The CRM software will automatically route the response to the Customer’s inbox. Moreover, the CRM software also has chatbots that collect essential customer information and store it safely in the data bank.
Do you know that acquiring customers is approximately five times more expensive than retaining the existing ones? So if you don’t plan to spend a hefty fee on expanding your customer database, focus on collecting social media data and implementing top-notch CRM software.
4. Social media data allows you to develop a unique brand voice
It would be best to keep in mind that you are not the only one in your industry. You have a whole lot of competitors that are working day in and day out to steal your customers. And if you don’t brainstorm a unique content marketing strategy, you are soon going to repent.
An excellent way of keeping customers loyal to you is by having a unique voice.
But how should you build one?
You can start by publishing blogs, posting content on social media, and by sending emails. For example, you write a detailed blog post regarding the preservatives that are added to beverages. After a few days, you receive ten comments, out of which 90% are talking about a special preservative, say “preservative A.” Now you have got a stepping stone. You can build content around “preservative A” and share it with your target segment. This will allow you to create a unique voice and a loyal customer base.
Content marketing can significantly increase your online presence. The better content you write, the more customers you will attract. But apart from other things, it also requires you to collect social media data. It will help you gauge what your customers are searching for, their needs and desires, and will give you the right platform to deliver your best.
Nishant Joshi likes to read and write on technologies that form the bedrock of modern-day and age like ERP, CRM, Web Apps, machine learning, data science, AI, and robotics. His expertise in content marketing has helped grow countless business opportunities. Nishant works for Sage Software Solutions Pvt. Ltd., a leading provider of CRM and ERP Software in India to small and mid-sized businesses.
You can learn more about him on Linkedin