Link Building is All About Building Relationships: An Expert’s View


Relationships are the new backlinks. Link building is like building relationships with other digital marketers. However, this does not mean that you will build backlinks with any low-authority sites on the internet. It just means choosing only the relevant sites by considering your niche.

Link building is an important aspect of Search Engine Optimization, and its landscape keeps on changing. It helps to build trust by increasing the authority of a website. Without link building, your website will face difficulty ranking on the search engine result pages (SERPs) if the competition is high.

When you do outreach for link building, you communicate with other bloggers or digital marketers. You spend time communicating for a guest post, thus, building business relationships with them.  However, you can also take the help of the blog outreach services to build better relationships for your brand.

Relationship Link Building: Give and Take

Every relationship starts with something, usually a conversation. If  you are building links, make sure that it is relevant to your niche. If you own a fashion website, don’t look for a tech site or health niche related sites. Consider only fashion and lifestyle-related niches.

Getting a link from your own industry will be much more valuable than other category niches. Moreover, consider only high-quality sites that will give an instant boost to your rankings. This also adds value to customer’s trust.

At the same time, your brand will be more visible in the eyes of search engines and the audience if you get backlinks from various high authority sites. In many cases, you have to give and take backlinks as it is obvious that not all will give you backlinks for free. They may charge you something for the backlinks.

Why is Relationship Building Important?

Link building is a wide part of SEO, and it is like building relationships, not links. Your brand is very important to you and you cannot let it down for any reason. However, a wrong move can affect your brand’s image negatively. Getting links from an existing post seems to be less valuable than a new one.

Now, let’s discuss the reasons why link building or relationship building is important for you in the long run.

1. It Helps Brand Understand the Needs of Its Customers

Relationship link building helps your brand to understand the needs of its customers. When you build links, you are building the authority of your website and this increases your brand’s visibility.

This is the reason why link building services  plays a vital role in Search Engine Optimization. You must consider building links to a great extent. Otherwise, the authority of your website will decrease. Keep in mind, your customers are the king of the market and they are your first priority.

2. It Attracts the People to Follow the Brand

Relationship building helps to attract people to follow your brand. If you get backlinks from a highly trusted website, you can earn the trust of their webmasters significantly. This adds value to your website.

Yes, it is true that link building helps to attract people to follow your brand, and this increases your trust, sales, brand engagements, ROI, visibility, and much more. This, in turn, helps to attract people to trust your brand.

3. It Doubles Your Brand’s Strength to Acquire Multiple Links

According to experts, relationship building or link building doubles your brand’s strength to acquire multiple links at the same time. However, you must obtain only relevant and valuable backlinks and follow Google’s Algorithm from time to time.

Once your brand gets a boost on the search engine result page, your website will get natural backlinks. You will find that other bloggers are linking to your post because it is providing value to the audience.

How to Start Building Trust and Connections?

When you build trust, you build authority concurrently. Always switch for the long term benefits and achieve the trust of your audience for your brand. So, building trust and connections are vital for your brand or online business. However, there are various ways to start building trust and connections, and these are listed below.

●      Focus On Creating Link worthy Content

Before building links to your site, you must focus on producing pieces that are link-worthy. Content is crucial in link building because without content, you cannot do guest posts on other high-quality sites.

Therefore, it’s important to build high-quality content  types  in the long run so that you can achieve your business objectives in the long run. At the same time, focus on quality (creating link-worthy content) rather than quantity.

●      Respond, Engage, and Interact

Now, it’s time to respond, engage and interact. When readers post comments or questions on your website, always reply to them. This is a way to engage or interact with them.

Simultaneously, never ignore your customer’s viewpoints because they are your assets, and you need to focus on them mainly. Moreover, you can also post comments on other blog posts to engage in a genuine discussion.

●      Show You’re a Real Person

Always be real, not a robot. Respond to other blogger’s queries and reply accordingly—this way, you are building trust and your brand at the same time. Convince them to accept a guest post on their site and also give them links in turn.

On the other hand, maintain your social media posts and presence from time to time. This is a very important factor where your concentrations are needed genuinely.

●      Link to Other Trusted Sources in Your Content

Internal links also matter to a great extent, and you must focus on this at the earliest. Moreover, link to other trusted sources in your content, but the links should be high quality.

This is a vital factor in building backlinks for your website. Trusted sources add sense to your brand.

The Bottom Line

Building relationships is one of the best build authorities for your website. Hence, the above factors are some of the ways to build relationships and improve your brand’s image in the long run.

Author Bio

Shane Brown is a passionate blogger and chief blogging officer at BloggerOutreach and Viacon. He is the man behind Search Engine Magazine, a well-known SEO Magazine. Shane specializes in inbound marketing and creative sales copy.