If you’re running a recycling business or organization, you don’t just want your company to scale, grow, and be successful. By inference, you’re an advocate for environmental preservation. It’s in your heart to spread your advocacy to make the world a better place to live in.
Promoting your business and cause using the right social media channels and strategies helps you achieve both goals. But with social media trends and algorithms changing constantly, it’s essential that you keep up with these updates to ensure your business continues to grow and your cause gets heard all over.
Social Media Marketing Techniques
Boost up your recycling business’s social media presence with these tips.
Give your audience a reason to follow you
People follow you on social media because you’re an expert in the recycling and waste management industry. You know a lot about waste disposal, recycling, safety, environmental preservation, and many more. In other words, they see you as an authority in the industry as well as a reliable source of information.
Thus, share information that provides value. For example, informing your audience about recent waste generation and recycling statistics makes them aware of the effects of their actions. Sharing the names and locations of zero-waste stores or eco-friendly brands on your social media gives your audience environmentally friendly alternatives to commercial brands.
Share relevant and fresh content
Trends on social media change quickly. Therefore, it’s crucial to stay up to date. Those interesting waste disposal and recycling tips that you shared a few years ago may be obsolete today. Those infographics of waste management processes may be useful a few years back but have blown off the last of their steam due to changes in the industry.
Always be aware of social media trends and formulate your content according to those trends. For example, do you know that videos actually generate a lot of interest and are very good media for persuasion? Knowing this, you may want to share videos of your recycling processes and initiatives in your social media accounts.
Stick to a schedule
As you promote your business and engage with your audience on social media, you will have loyal fans, subscribers, followers, and even clients. They will be on the lookout for new interesting and relevant content from you.
Thus, have a regular posting schedule at least once or twice a week. You can use a calendar to keep track of your publication dates. You can use an automated app or a built-in scheduler in the social media platform you’re using.
Sticking to a schedule enables your fans to anticipate your posts, ensuring good and sustained traffic, which is what you want in both business and social responsibility perspectives.
Find and engage with people and groups within your industry
The whole point of social media is to give you the opportunity to interact with people. The marketing and advertising sides of it are just offshoots. Thus, to truly maximize the power of social media, you need to engage with your audience.
Join environmental groups and present your advocacies and solutions to them. Look for associations consisting of your client base – hotels, resorts, restaurants, hospitals, factories, and business facilities that need waste management and recycling services. Engage with the community and participate in tree planting, reef cleanups, street cleaning, and other community-based activities.
By engaging with your community, you will be known as an entity that is socially and environmentally responsive and close to its constituents.
If you’re like most people, you don’t like fakery. If you’re branding your business as an environmentally responsible entity, you’ll just destroy your reputation if you constantly bombard your social media, and your followers, with advertisements of your products or services. People will think that you’re not really true to your cause but you’re just after your profit.
Go back to the roots of your business, and you’ll re-discover that you established your business to help people and save the environment. Thus, show in social media that you genuinely care for people and the environment. Share photos and videos of your corporate social responsibility activities. Share relevant information that could help your viewers. Share tips on how to reduce waste or news about modern technology that enhances recycling. Be relatable, and be a voice of authenticity so people will be eager to connect with you.
Diversify your social media posts
Rock star content drives people to your business, but what kind of content should you post? Each type of social media post has its own advantages and use. The best way is to vary your content. Don’t just always post text-only posts, photos, or videos. Indeed, you have a whole lot of options such as:
- charts and graphs
- live feed and Q-and-As
- and many more
Social media is an important gateway for your business success, branding, audience interaction, marketing, and sales. By following the tips above, you can optimize your use of social media not just for profit but also for forwarding your cause.
About the author:
Lillian Connors is a Senior Content Developer at ACT-ENVIRO, with years of experience in developing content. Throughout her career, she always looked for ways to contribute to the environment in recycling efforts, while providing valuable information with her written articles.