How to Find Your Niche and Make Your Business More Successful

You’ve put ample time into honing your professional skills. After years of schooling and expenses, workplace experience, and the day-to-day grind, that drive for the next step is setting in. But what should it be? What angles can you take to profitably leverage their knowledge?

These days, the best thing to do is to stray an online business sharing what you’re an expert at, with those who want to learn how to do what you know how to do. 

How do you do this?

By identifying your niche. This is the key to a successful business, so let’s take a look at how to identify your niche.

There are plenty of active websites where experts in pretty much every field are making good money by sharing their knowledge with a specific niche clientele. No bosses, no early morning commutes, no overcrowded classrooms, or frustrated parents. It takes a bit of business savvy and personal commitment, but making a successful business is doable.

What should you focus on?

This is the first question that must be answered. Live Inspired Mag has talked extensively about leveraging personal expertise to make your life better. 

When it comes to forming a business it comes down to this: Are you a maths whizz? Plenty of students need tutoring. Musician? Perhaps you can draft an introductory lesson plan for beginner-level guitarists.

This is a niche, and you want to be as specific as possible. There may be 1,000 math tutors online, but there aren’t 1,000 people teaching how to take their algebra skills from intermediate to advanced.

What is it that has been the most successful move in your professional career, so far?

Boil it down to one direct skill which you have that most people don’t. Once you’ve grasped this, identify the target niche that could benefit from that skill or knowledge.

Then, think about what it is that you could share to help other people grasp that skill. Try to break this down into multiple points, in order that people can start at the beginning and progress, slowly but confidently, to the end point, all with your help.

Get started

Then you have to think about getting that first batch of clients. Contracting with an existing site or company is an option and not a terrible idea at first. Learning how the online teaching world works takes some research and practice, and working alongside existing cohorts is a great way to gain some insight.

Owning your own business and website, however, brings the opportunity to make real money while increasing your personal freedom.

In order to market yourself and your business, draft what the brand will look like. The key here is to separate yourself from everything else that’s already out there and make it obvious why your services are better. I’ve had immense success by letting my personality shine through all aspects of the business. Let me tell you why:

  • My career experience has helped to shape the way I present myself.
  • No one can replicate my specific personality and quirks.
  • People respond positively to what they see as personable and real. Even a professionally designed teaching website can’t overshadow an instructor that is in over his or her head. Students or mentees will see right through anything that seems fake or copied.

The overall goal is for YOU to make money by teaching YOUR base of knowledge. Always play the part of the expert, and project your expertise in a confident and compelling manner.

Identify any equipment or software you will need

Ok, so you have figured out what it is that you can do, that others would be willing to pay you to teach them. Perhaps you’ve found a test subject or contracted with an existing company to hone your skills at teaching and work out some kinks. Now you’re ready to go out on your own and make it happen.

For example, at Live Lingua, we use a project management tool called Notion to work through tasks, we use Slack for team communication, and for our teachers, we use Skype and Zoom for them to teach their online language lessons.

The process is simple and streamlined, and you’ll want to figure out how to encompass communication, project management, and how you’re actually going to teach your knowledge before you ever post up a website or advertisement for your business.

The bottom line

After all of the thinking and planning that goes into finding your niche and figuring out how to present it, you should have a good feel for how to turn your professional experience into a successful business.  You have something special. So does everyone else. The thing that is going to make you successful is that you honed in on that special skill and figured out what makes it special — and now you’re ready to share it with the world. Get out there and make it happen!