Are you looking to expand into digital horizons with eCommerce?
Well, you’re not alone. Tons of entrepreneurs enter into the world of eCommerce but only a select few are able to succeed.
Persistence is important but regardless of that, it’s a good time to join the world of eCommerce.
How can you, a small business owner or a prospective entrepreneur, grow in such a competitive landscape? I mean the digital competition is severe and technologies are constantly evolving to support it. In that scenario, what can you do?
There are several ways you can build and grow a profitable eCommerce business. In this post, we’ll be outlining some of them. Hopefully, when you’re done you will have a better grasp of what it takes to create an eCommerce business that’s built to scale.
So, let’s begin: Design a Customer-Friendly Website
First and foremost, you want a website that is built to convert visitors into paying customers. You need to make the website attractive enough for the customer. Therefore, investing in website development, wireframing, and design is essential in this regard.
You need to invest in eCommerce development to help your website shine from among the crowd.
The very first thing that you need to do as a new eCommerce store is to create a website that is not only going to attract visitors but will convert them into paying customers. Planning the design and layout of your website is absolutely key.
There are a lot of considerations that you need to take into account. User experience is one of those essential aspects. The development services that you select need to consider user experience and user intent first and foremost.
We know it’s a bother to plan a website. However, what we would suggest is to invest in a website to avoid future complications in terms of the website layout and overall user experience.
Besides these things, you also need to ensure that your site loads quickly. I mean you could have the best of websites but it won’t matter if it doesn’t load fast. You can use a tool like GTMetrix to find out how you can improve the speed of your website.
Spend Some Time on Content
Once you’ve optimized the technical stuff, it’s time you focus on the content part of your website. Yes, you need to invest some time and effort in maintaining your blog articles, landing pages, and social media handles. Now you can do that yourself or incur the services of an agency.
You need to go out and above in your content strategy; this means that you become unique in your approach to content. For example, besides written content, you can also focus on video content. This helps improve the overall appeal of your content and increases conversions on your eCommerce store.
The more you focus on the content, the better your chances of conversions are.
Another benefit of using content marketing for your website is that it leads to loyal customers. You see, when you add value to your content, you become trustworthy not only in the eyes of users but also your customer. The more they trust you, the more willing they are to buy from you.
Pay Attention to the Little Things on the Site
There are certain user behaviors on an eCommerce website that you need to look out for.
Anything from clicking on CTAs, hovering over buttons, filling out forms, and more. There’s a lot you need to take into account. A/B testing, therefore, becomes vital in this case. Test which colors, layout type, size, and shape work best for the little things and their reactions.
Let’s take a deeper look at CTA’s now, shall we? They aren’t that big of a deal from the outset but they’re a customer’s entry into a major part of the sales funnel. To ensure that the maximum number of customers checkout of the store, you need to try some variations of colors layouts and more. This ensures the maximum efficacy for your CTAs and improves the conversion rates too.
Similarly, you can look at pop-ups for a website. While they are hated by the internet in general, there are uses of it if you’re creative enough. For example, you can use them as an essential stepping stone to take before proceeding to another part of the funnel.
Test Absolutely Everything
Even if you have the best of websites, with traffic that converts, you need to test, test, and test. I cannot emphasize this enough. You need to invest some time in testing just about everything. From GTMetrix to PageSpeedInsights there are plenty of places that you can use to ensure that your website is performing well.
A good example of this is Google Analytics which gives you an overall view of how your website is doing in terms of performance. This allows you to alter your strategy to ensure that a maximum number of users are converting to your store.
Another such tool that is very proficient in A/B testing is Hotjar which provides you with a bird’s eye view of your website’s performance, what the user is doing on your website, where they are going, and a lot more. It’s a powerful heatmap to say the vey least.
In an ideal setting, you need to test out everything that’s happening on your website. This ensures a fully optimized website that’s built for conversions. A/B testing ensures that if plan A fails, you can always alter your strategy and try to gauge results from plan B.
If you want to build a website, you need to look at your website and think whether or not you would buy from it. That is the most important aspect. Looking at your site from a customer’s perspective helps you create a powerful customer experience.
Simplicity is the key here. Go for minimalism and simplicity in your website, focus on content, and maintain a brand voice throughout – these three are essentials that can take your offerings to the next level.