In today’s environment, having a strong content marketing strategy is an essential part of any successful business model. Content marketing has surpassed traditional advertising methods due to its cost effectiveness. However, simply writing a blog post whenever inspiration strikes and hoping people find it is not enough.
One recent study showed that an average of 1,445 blog posts are published on WordPress every minute. To compete in this growing market, businesses must create a purposeful strategy to reach their online marketing goals.
Whether it be sending content via email and using a list clean up tool to ensure messages land in inboxes or promoting content via social media, it’s important for have a system in place. Here are some steps you can use to build an effective content marketing plan.
Step 1: Analyze Your Target Demographics
The first question you need to ask is: who is my target audience? What sort of media do they consume and when? What format do they prefer? Answering these questions will allow you to tailor your blogs to your specific audience, making each post more meaningful.
To access this data, businesses have a few options. One way is to use Google Analytics to learn about current user habits. This is especially helpful if you are already reaching your target demographics, but want to increase traffic.
You can also utilize social media data that is curated for you. Facebook, Twitter, Instagram, and Pinterest all provide tools that allow you to view data on your business accounts. Finally, you may consider creating a short survey for your current users to understand what sort of consumer habits they have.
Step 2: Diversify Your Content Media
There are many different forms your online content can take. It is helpful to use a number of different media forms that can reach a diverse audience.
Go beyond blog posts to include videos, podcasts, quizzes, and more. Not only does leveraging different formats help reach a wider audience, but you can also use each one for a different purpose. For example, consider including varying forms of dynamic content for users at different stages in the buying process.
Step 3: Search Engine Optimization
If your business already has an online presence, chances are you are aware of Search Engine Optimization (SEO). SEO is an essential piece of the online marketing puzzle, and it’s important to have a quality team as it is quite a complex job.
The team should focus on including keywords, meta descriptions, title tags, and audio-visual descriptions. Refining these details will improve your chances of being featured in online searches, as well as encouraging users to click on your site.
Step 4: Spread the Word
Once you’ve gone through these steps and produced quality content, it is crucial that you share your creations on multiple platforms. Without aggressively promoting your material, you won’t be reaching your entire target audience, regardless of how wonderful your content is.
Try spreading the word through your social media accounts, and encourage viewers to share it with their connections. You can also create a regular newsletter or email blast that includes your most recent creations.
Furthermore, if you have the funds, investing in third party promotion can help your brand reach an even wider audience. You could also consider reaching out to key industry figures. Cultivating relationships with these individuals can provide opportunities for them to either share your posts directly or invite you to provide content as a guest host.
Whether your business is beginning its content journey or simply needs some sprucing up, the above steps will allow you to maximize your online marketing presence. Having a clear strategy will make your efforts more focused and ultimately expand your brand recognition, increase traffic, and raise your conversion rates. It can be a time-intensive process, but, with the right team, it can also be exactly what your business needs to reach the next level.