The Importance of Business Communication

Businesses with big teams and remote staff often struggle to manage internal communications effectively. 

The lack of business communications strategy can compromise the information flow, workplace productivity, and employee morale. Consequently, your brand reputation and customer service may suffer.

Why are internal communications essential to your business? Let’s find out!

Improving Employee Engagement

According to research studies, leadership communication enhances employee engagement. 

Internal communications teams play a fundamental role in educating leaders about the benefits of employee communication. 

When having access to various internal information sources and communication tools, employees will feel be more engaged. 

For example, intranets create a centralized network for business communications. Your staff members can use it to share data and the latest company updates. 

Workplace from Facebook allows staff to communicate in real-time via the platform they are already familiar with. 

Reducing Communication Silos

Many organizations struggle with the workplace silo mentality. In other words, their departments work independently and refuse to share information with others. That may lead to communication inconsistencies, harm the overall workplace performance, and compromise customer experiences.

By providing your employees with data storage and internal communication tools, you can improve their collaboration and minimize information silos. 

That is where project management and cloud data storage tools can help. They allow your teams to centralize their data in a single location, ensuring everyone can access it. 

By improving employee communication, you facilitate community relations and customer service. When having access to the same data, your employees can deliver better, more consistent user experiences across different channels and locations. 

Preventing Email Fatigue

For many companies, email is still the main team collaboration channel. They use it for:

  • task assignments
  • communications with customers
  • interactions with suppliers
  • meeting scheduling and invites
  • document distributions
  • employee feedback
  • notices from the HR team on an array of topics
  • employee benefits and requests
  • birthday wishes 
  • company-wide announcements

If you use email for business communication, you may want to rethink your tactics.

A research study found that the average employee spends about 25% of their time on email-related tasks. Unfortunately, only a small number of these emails require your staff members’ immediate attention. 

While your staff members can filter emails by their subject line or sender, this process can be frustrating and time-consuming. Email fatigue affects employee satisfaction and performance. According to recent surveys, it could lead 38% of workers to quit their jobs.

For example, IM team communication tools, such as Slack, let employees create multiple communication channels and chat in real-time.

Project management tools allow teams to create new projects, lists, and tasks. They receive notifications about the projects relevant to them. With the help of calendars, they can easily track their deadlines and set priority tasks. 

Cloud scheduling tools help managers create shifts and send notifications instantly. 

That reduces email overload and keeps your employees focused on relevant communications only. By eliminating distractions and optimizing communication channels, you can save ten business hours every week.

Managing Remote Employees

Amid the Coronavirus pandemic, many companies have shifted to remote work. Large companies have even decided to work remotely permanently. According to studies, over 40% of the world’s working population will be mobile by 2022.

The tools mentioned above, such as project management software, video conferencing tools, data storage platforms, and IM apps, can help you manage your distributed employees more effectively. Irrespective of their time zone and location, they will have immediate access to business-related data and information.

Most importantly, you can improve remote workers’ engagement and make their work more entertaining. With these tools, you can make them feel like valuable members of your team. 

For example, you can create random Slack channels, where your on-site and remote employees can share YouTube videos, celebrate birthdays, etc. 

You can also use team bonding tools to build stronger employee relationships. Donut, for example, is the tool that randomly matches two remote employees to help them connect and get to know each other. 

With video conferencing tools, you can even host online team-building events. For example, you can host a virtual pizza party or encourage remote staff to take coffee breaks together. 

Over to You

Internal communications are an integral aspect of your business. They help you build a solid company culture, boost employee satisfaction, and maximize workplace productivity. Above all, they reduce employee turnover and save you money. That is why you need to have educate your employees and invest in the right team communications tools.

I hope these insights will motivate you to strengthen your business communications.

Eve Anderson is a marketing specialist turned blogger. Interested in sports and exciting travel destinations. Love to share content that can inform people.