Link-building is an important part of Search Engine Optimization. It is a strategic practice of connecting a website or a web page to another.
Earlier, link-building was heavily based on a quantitative approach, not qualitative. But today, it is a different game. It is equally focused on both quantitative and qualitative approaches.
The quantity of backlinks on your website matters a lot, but the number of high-quality backlinks on your website provides additional value to it. They connect your website to other top-ranked high domain authority websites, resulting in driving huge web traffic. That’s the biggest reason why SEO Experts Company India highly rate link-building.
Primarily, you can build quality backlinks on your website in two ways, including:
Paid Method- It is where you pay “something of great value” (usually money) to a second party to get a high-quality link that adds SEO value to your website. According to Google guidelines, it is not a legitimate way to build backlinks on your website. ,
Organic Method or Natural Method- This method refers to a process of building links naturally. You do not need to pay anything for it.
An organic link is earned:
- Based on merit.
- By establishing a genuine connection with other websites.
- Through providing value to users or website visitors.
Every website owner should focus on building backlinks organically as this is a legitimate and the easiest way to build quality backlinks on your website.
In this article, we will cover:
Organic Ways to Build Backlinks
- Competition Analysis
- Creating Linkable Content
- Guest Blogging
- Social Media Posts
Backlinks on your website play the most crucial role in ranking your website on the SERP. Namely, the more qualitative backlinks your website has, the higher it will rank on the SERP.
According to Web FX, the reasons for website ranking are:
- Backlinks on your website- 46.2%
- On-Page Search Engine Optimization– 14.9%
- Domain Name and Domain Age- 10.7%
- Social Activities- 7.2%
- Other- 24.6%
SEO statistics like these can help you get an insight into how you can form an effective SEO strategy. Moreover, knowing the importance of quantitative and qualitative backlinks on your website, the next step is to conduct a competitive analysis. It will help you understand:
- How many backlinks do your competitors have?
- What are their resources for backlinks?
- What type of backlinks are they more focused on?
- What is their link-building strategy?
- How do they convince top-ranked websites to get a link?
- What are they doing to stay ahead in the competition?
- And what should be your approach to overcome the competition?
Finding the answers to these questions is the first step to prepare your link-building strategy.
Creating Linkable Content
Suppose you have inserted a link to your content. Now, why should users click on your link? Do they have any reason for it?
Well, the users click on your link when they find your content:
The same thing applies to search engine crawlers. When the crawlers find your content valuable and relevant to the links you have inserted, they consider your content for ranking. So, creating linkable content matters a lot as the links work better with linkable content.
Now, you would be wondering how to create linkable content. Well, you have to focus on three factors that are mainly:
Relevancy- The relevancy of your content to the link you have inserted in it matters the most. Suppose you have prepared content about the dog breeds. If you will insert a link that redirects to a fashion website, will it make sense? Not! Because there is no genuine connection between dogs and fashion. A link that redirects to pet foods, pet toys, or pet care websites will be more relevant.
So, while inserting a link to your content, make sure the link is relevant to the context of your content.
Natural Links refer to the links coming with the flow of a sentence without spoiling the meaning of what has been said. When a user reads the sentence, he/she doesn’t find these links forcibly inserted.
Interest- The users will click on your link only if they find it interesting. So, it is crucial to know:
- What is your target audience interested in?
- What do they love to read about?
- What do they expect from you?
Finding the answers to these questions will help you create interesting, engaging, and interactive content for your audiences.
According to HubSpot, the businesses or websites that do guest blogging generate around 97% inbound links and 55% more website visitors. Moreover, they get an average of 434% more indexed pages. These SEO stats are enough to explain the role and importance of guest blogging to rank your website.
Guest blogging has been gaining significant popularity among the websites’ owners. The massive benefits are the biggest reason behind this.
Guest blogging (also called guest posting) allows you to create highly engaging content and publish it on websites that accept guest blogs. It gives you a number of benefits, such as:
- It sends web traffic to your website from other websites.
- It boosts your domain authority.
- It increases your website recognition and credibility.
- It helps rank your website on the top of the SERP.
- It builds good relationships with peers in the industry.
For proper guest blogging, you must hire professional SEO services India. A professional company is usually aware of high authority sites where you can share your content and get a link.
Social Media Posts
Social media platforms, like Instagram, Facebook, Twitter, etc., significantly contribute to the development of businesses. They provide you an excellent opportunity to flourish your link-building strategies.
With free social media posts, pictures, and updates, you can connect your website to social media platforms, resulting in driving massive traffic to your website.
Social media posts are best for:
- Sharing information and updates
- Creating brand awareness
- Boosting engagement
All the link-building strategies included in this article are effective in driving desired results. They can help you earn more qualitative links, increase your website traffic, and boost your website domain authority.