Reasons Why Mobile App For Business Can’t Be Ignore Anymore

Mobile apps have already penetrated every nook and corner of our daily lives. Mobile apps represent the vessel that makes many cutting-edge technologies available for businesses and their customers. 

Whether allowing transactions through digital payment, offering customers an immersive shopping experience through Augmented Reality (AR), or offering quick customer service through intelligent chatbots, all these technologies are made primarily accessible through mobile apps. 

So, for businesses having mobile apps for their brand has become a necessity now. Since mobile apps already have gone ahead of the web in terms of user engagement and effectiveness, many businesses are now prioritising app presence over web presence. 

According to a credible study, 80% of web users now own a smartphone, and the vast majority of them prefer accessing their preferred services through apps instead of the web. According to another study, over 50% of smartphone users look at their smartphone screen just after waking up from sleep.

So, the indomitable and irreversible importance of mobile apps for businesses is already established. The digital presence now is unthinkable without mobile apps representing the business brands. The mobile app development for enterprise needs has mainly gained momentum as businesses are focused on the advantages like remote workforce management, business process automation and real-time data tracking. 

Let’s look at a few reasons why mobile apps can no longer be ignored by businesses anymore. 

Millennials and Future Generation embrace mobile workplace.

The millennial workforce is constantly on the rise, and within a few years, they will have the largest share in the global workforce. On top of that, these millennials and youth born in the post-2000 period are also going g be the biggest consumer forces for business brands across all niches. Now, both of these age groups have more affinity with mobile devices than other age groups. Naturally, for a business to operate efficiently, the workforce needs mobile enterprise apps. 

On the other hand, customers belonging to these age groups also consider a brand attention-worthy simply because of the sophisticated tech solution it offers. The tech-savvy millennials and Generation Z customers are more likely to prefer a hi-tech business brand over a traditional one simply because of the ease of access and sophistication of services.

Virtual and remote workplaces are on the rise.

Before the Covid pandemic, people worldwide had an introduction to the remote workforce and the effective collaboration of remote employees in delivering solutions and services. In the post-Covid period, thus remote workplaces and virtual team collaboration are likely to be embraced as the new normal for many businesses. 

As exemplary cases to inspire many others, leading tech companies completely operate with a completely virtual workforce. Some of them are globally leading in their respective categories, such as WordPress, Basecamp, WordPress, Buffer, etc. These tech-savvy organisations, with their remote collaboration and virtual workforce, are now on the rise. Enterprise mobile apps are playing a significant role in advancing virtual and remote workplace environments. 

The rise of mobile web

The overwhelming rise of the mobile web in popularity is a significant factor in pushing the growth and proliferation of apps. Since most web users now have smartphones and prefer to make web searches right on their handheld devices, they would likely like to access any service they repeatedly use through dedicated apps. This is one reason why apps are always the most preferred option to establish a strong bond with loyal customers and users. 

The rise of the mobile web is helping to advance the proliferation of apps differently. The Progressive Web Apps (PWA) represent a technology that incorporates the best aspects of both the web and native apps. It functions like a native app, including quick access from the device screen, instant loading, offline access and push notifications. PWAs and cloud-based apps are increasingly becoming the next facades of mobile apps of the future. Thanks to such hybrid and fusion technologies, the mobile app product requirements are also getting simpler. 

Personalised user experience is becoming key. 

Businesses can no longer depend upon delivering “one size fits all” solutions simply because smartphone-using customers are already used to personalised user experience and content. Since handheld devices are highly personal in nature, they open up a broader scope of delivering a personalised user experience. This is one crucial reason why businesses need to have an app presence. 

Now customers can choose custom personalised menu options while using a business app based upon their frequent needs of certain features or content. Similarly, customers can use their device features for a better user experience while using g mobile apps. The GPS location tracking capability of the mobile device can help a customer track the delivery of products more quickly and efficiently. 

Apps for more informed purchasing decisions 

Finally, apps are helping customers to make more informed purchasing decisions than ever before. An advanced flagship smartphone is helping customers to enjoy the cutting edge augmented and virtual reality and make use of these technologies for online and offline purchases. 

Mobile chatbots are continuously helping customers with information and guidance to make more informed buying decisions. The apps have helped businesses to deliver the most sophisticated and engaging user experience to customers resulting in higher business conversion and branding output. 

Conclusion 

Of course, we can cite hundreds of other reasons and examples to prove how indomitable a role apps play for businesses now. Here we tried to explain the key areas where apps turned the traditional web concepts upside down to drive more conversion, engagement and brand loyalty.