Digital Transformation (DX) is one of the most important initiatives that many organizations have undertaken or are currently undertaking. A perfect storm of technologies such as mobile, robotics, SaaS, IoT (Internet of Things), virtual reality (VR), and others are playing a critical role in companies’ digital transformation (DX).
But, artificial intelligence (AI) and machine learning (ML) will be the critical technologies that drive organizations through a digital transformation process. So, let us look at how artificial intelligence can support your company as one of the most powerful enablers of what we call digital transformation.
Insights into the market and customers
Businesses are using artificial intelligence to analyze market trends and customer insights. Data collected from the system, web matrix, and social media can be used in predictive analysis to improve customer satisfaction and create a better product. AI enables start-ups to adopt different thought processes and seek innovative solutions for business growth.
Businesses are optimizing their marketing strategies, and artificial intelligence (AI) assists them in selecting effective marketing tools to target potential customers and drop unlikely customers.
Social media has emerged as one of the most effective channels for gathering customer insights, and most businesses use these platforms to connect with customers.
Digital transformation companies understand social media trends, and data mining enables AI to analyze various types of social media traffic. Businesses will be able to adapt to changing market conditions and improve business performance due to this.
The digital transformation in industries with virtual assistants and artificial intelligence chatbots are becoming important tools for businesses to connect with customers and provide 24/7 chat support and customer service.
Many businesses have already implemented these on their websites, and others intend to use artificial intelligence to provide virtual help. Many businesses are still skeptical of the idea of a customer speaking with a machine, but there is still room for machine-driven help alongside human-driven customer service.
AI chatbots are being used in the e-commerce industry to answer simple questions, while human-driven customer support can resolve complex service issues.
Chatbots and virtual assistants allow for continuous interaction with potential buyers, which is difficult and inefficient with human-driven customer service.
Virtual assistants and digital transformation of AI chatbots will become an integral part of customer service over the next decade, and more businesses will concentrate on improving and enhancing customer service.
A great sales process
AI has transformed the traditional sales technique, moving businesses away from cold calling and lengthy emails to customers. Social media platforms are becoming effective tools for connecting with new and existing customers.
The importance of digital transformation is it assists businesses in developing an innovative and effective sales strategy to connect with the right customer on the right platform. AI assists sales teams in better understanding their customers and offering tailored offers to convert a potential lead into a sale.
E-commerce platforms are using AI to conduct online surveys and ask questions to understand customer preferences better. This allows these platforms to display products that are the best fit for a customer, increasing the likelihood of a conversion.
AI has transformed and streamlined the sales process, allowing customers to be offered tailored solutions. Some of the significant benefits of AI that boost sales and serve customers better are higher conversion rates and improved client insights.
Before, businesses generated little data, making it simple to store and analyze databases in a structured manner. When there are fewer data to explore, it is easier for business leaders to provide valuable insights from the collected data. But, the entire business scenario has shifted. With so much data from various sources, it is not easy to understand and categorize the entire data set in a structured manner.
The majority of business data from digital platforms is unstructured, making it difficult to analyze. A business challenge in the coming years will be to analyze this unstructured data and use it to take their business to the next level.
AI assists organizations in unlocking data and provides businesses opportunities to offer well-structured data and analyze it . Businesses are increasing sales, product delivery, and customer satisfaction by using AI to identify customer personalities.
Automation of processes
Businesses have recognized the value of action of digital transformation and have begun to automate their processes in recent decades. Automation tools assist businesses in innovating and developing solutions to automate processes. Automation tools first appeared in home appliances and then made their way into the industry as industrial robots.
Humans and robots now collaborate in industries to achieve the best results. Most industrial leaders predict that the rise of AI will usher in a new era of automation. Automation of processes enables industries to perform tasks 24 hours a day, seven days a week.
Unique customer experience
AI enables businesses to provide a more personalized and enhanced customer experience. It enables you to analyze large amounts of data to identify information patterns such as credit scores, purchasing preferences, browsing history, and other threads. AI has no bounds because it analyses millions of data points every day.
Businesses can enjoy predictive analysis when engaging with their customers, and it enables the creation of a one-of-a-kind form of customer engagement for each transaction. With the best mobile app ideas, even industries can personalize their sales cycles. They can, indeed, engage the appropriate customer at the right time with the right content.
How can Artificial Intelligence be used to create value through digitization?
Emerging technologies, particularly artificial intelligence, are entering the daily lives of businesses worldwide, as the internet has changed the way the world has always done business. The question is whether digital transformation will occur in all small and medium-sized businesses, but rather which technologies will be essential and prioritized.
Artificial intelligence can be used in various industries by corporations, and the examples below can help leaders of technology companies understand the possibilities to provide SME services.
Digital transformation with AI
To add value to a product, digital transformation must be used, with artificial intelligence identifying information to assist the professionals engaged in many stages of a process, such as design, execution, and delivery.
With everything digitized, you can begin to examine the project phases that must be adjusted. For example, in the design phase, AI improves research and development and forecasts the next steps.
Constant maintenance is a critical point in the implementation stage where AI and Machine Learning can assist. These are real-time responses to what is being researched.
When delivering a product, it is the customer experience that you will offer with everything digital. AI and Machine Learning can be used to monitor, recommend, and forecast behavior to strengthen your commodity, brand, and market share.
Wrapping it up
Artificial intelligence represents digital transformation in the same way that electricity represented humanity in the past. Its disruptive power is so great that people are approaching a point in the economy where digital products will be intelligent, making recommendations, presenting options, and assisting customers in making decisions.
The most difficult challenge for us is managing all these changes and dealing with such a shift in organizational structure.
Thus, investing in and developing skills across the entire workforce to adapt to new models and patterns is crucial for positive outcomes.
Saurabh Sharma is a Digital Marketing Executive at Arka Softwares, a leading mobile app & web development company. He has 2 years of experience in the Information Technology industry. He spends his time reading about new trends in Digital Marketing and the latest app development technologies.