Increased efficiency, cost-effectiveness, and access to otherwise unavailable expertise are only a few of many reasons business owners decide to outsource. Businesses get value from outsourcing, and it is no wonder the outsourcing market is growing fast.
When they hear the word outsourcing, most people think of the IT industry and programmers from India and Ukraine working for large multinational companies. However, outsourcing is present in almost all industries, marketing included. Additionally, not only multinational companies can afford to outsource. Many small businesses often decide to outsource as well.
In fact, outsourcing is especially relevant for small businesses. They have small teams and a large workload. In such conditions, things can get overwhelming, in which case many opt for outsourcing. This article will guide you through some benefits your business can have from delegating content creation to third parties.
#1 Get the job done faster
In the marketing industry, people specialized in writing content are usually paid per word. That means that doing the job quickly is in their interest as well. Besides, they are trained in marketing language and structure their texts with much more ease. They also know how to use various tools and writing resources to make contact impactful and error-free.
Also, writing is their only job, which means they are fully dedicated to efficiency. For a professional content writer, value comes from fast writing and a satisfied customer. Additionally, if you are working with an agency, chances are they have a writer already experienced in the niche. Therefore, if you decide to outsource copywriting, you can expect significantly faster delivery than doing the job yourself.
#2 More time to work on the general marketing strategy
As you probably know, running a marketing campaign implies fast-paced work conditions. There is a lot to do, many things to track, check, and think of every day. At the same time, making good quality content is crucial for any marketing strategy. In case it is not done properly, it can ruin the whole plan. Mistakes in this regard cost, and it is sometimes much better to entrust content writing to professionals.
Once the content generation is in good hands, your marketing team has much more time to dedicate to other important tasks. For example, instead of writing, your team can learn to work in a new SEO tool that provides internal link opportunities.
There are cases where a business wants to experiment with another content type or thematics. It depends on their personal abilities, of course, but in general, a full-time writer would probably need some time to adapt. Furthermore, it is much harder to fire a full-time writer if they don’t comply with the novelties you wish to introduce.
The other option is to find freelance writers who resonate with your ideas. You are free to either partner with them or simply move on once you feel their contribution drops.
Besides, content writing is seasonal, and outsourcing means paying the writer only when you have tasks available.
#4 It’s cheaper
Some freelance writers do have high wages. However, it is still cheaper for most businesses to hire them than full-time writers if you think about it. There are several reasons for this. First of all, you pay only for what you get. You don’t have to pay for their insurance, tax, sick leave, or equipment. Also, as already mentioned, you don’t have to pay their salaries in the case of dead seasons.
With that being said, it is good to mention that outsourcing doesn’t always mean less expense, especially if writers are experts with stunning portfolios. However, in most cases, you will get better quality content. So, in general, you can expect a good outsource writer to pay off at the end of the day.
#5 It’s more diverse
One of the most important characteristics of content is to be engaging. And engagement drops if the content doesn’t diversify topics, formats, and points of view.
Of course, if asked, most in-house content and copywriters will also enjoy refreshing their content with something new. However, it would take them some time to elaborate and adapt. On the other hand, if you decide to outsource copywriting, many writers can bring in a variety of formats, styles, and points of view. At the same time, they are usually up-to-date with the latest industry and SEO trends. All these novelties will most certainly keep your content from getting dull.
#6 You can work with experts
One of the major reasons people decide to hire third-party writers is their expertise. A full-time writer becomes an expert in his field after some time. But still, imagine there is a person who spent years working in your particular niche and happens to be a great writer too. This person can provide top-quality content for you because their knowledge comes from their previous experience.
If you think your niche is so specific that you can’t find an expert writer, think twice. The online freelance platforms are filled with writers experienced and educated in so many different fields. Give it some time, and you will most certainly find one that suits your needs and ideas.
#7 It can boost your reach
The best thing about professional writers and content agencies is that they usually have various marketing software at their disposal. These tools significantly contribute to the SEO optimization of your content, which is a prerequisite for lead generation.
Additionally, these writers often own blogs, and they can backlink to your content. In such a way, they can present your website to their audience and thus further spread your reach.
#8 More content for a compelling social media presence
Maintaining social media properly requires a lot of content and a tight publishing schedule.
With all the benefits mentioned above, you get the image of how good and efficient freelance writers are. They can produce large amounts of text in a short time, thus providing you with enough content to post regularly. Additionally, the quality of the content written by professionals has a high chance of engaging the audience and creating new leads.
#9 You can work with multiple writers simultaneously
If you’re outsourcing, you are free to choose who you’re working with. This can be very important in the following cases:
- the season is high, and you need excessive amounts of content
- other writers don’t meet deadlines
- you need many different topics covered
All these situations are much harder to manage if you employ only in-house writers.
Hiring a full-time writer or outsourcing copywriting both have advantages and downsides. Outsourcing has become more popular lately because it has proven to bring multiple benefits to businesses. For example, you can use one of many available SEO tools that check if pages are indexed by Google. It could help you check the quality of your backlinks, which is one of the most important factors of your content’s ranking. Finally, if you decide to employ a freelance writer or an agency, it is always a good idea to check their performance.
Author: Nina Petrov is a content marketing specialist, passionate about graphic design, content marketing, and the new generation of green and social businesses. She starts the day scrolling her digest on new digital trends while sipping a cup of coffee with milk and sugar. Her white little bunny tends to reply to your emails when she is on vacation.