Marketing plays quite a significant role in the modern business world. Since this playing field is so heavily populated, businesses constantly need to compete for their audience’s attention and find ways to get ahead of their competition. That’s why there are various marketing strategies and channels out there that help businesses achieve these goals. And […]
email marketing
Email Marketing guide: 7 Email Marketing Strategies to Boost Revenue & Engagement
According to Emarsys, 81% of SMBs depend on email as their main channel for customer acquisition, and 80% use it for customer retention. This means many small to midsized businesses have found success in using email marketing to help their business grow. And the same could go for you too! Small businesses tend to benefit […]
Ways to Maximize Your eCommerce Sales with Email Marketing
Customer relationships are the backbone of every business, especially for eCommerce. Ecommerce platforms need to build a proper communication channel to retain their potential customers. The main goal of an e-commerce business is to build a quality customer base that can purchase their product. A good connection with customers develops more interest and curiosity in […]
EMAIL SENDER REPUTATION GUIDE
The deliverability landscape of today has made it much difficult to send messages that will arrive in the inbox of your recipients. About 20% of emails are getting blocked without arriving in the inbox, considered as junk, or even get delivered to the wrong email address. So, it’s very important to ensure that your email deliverability is […]
Tips to Build an Email List That Will Not Disappoint Your Expectations
Companies spend their time and money in building marketing strategies to grow their business. They adopt different marketing strategies like social media marketing, mouth to mouth marketing, search engine optimization, and other marketing, but forget about email marketing. Email marketing is an impactful, low-cost way of delivering your marketing messages to your customers. The email […]
Email Marketing Best Practices To Set-up An Effective Email Campaign
What is the most traditional form of marketing? Emails. Which is the most used form of marketing? Emails. This is enough to justify the power of emails. They are an integral part of marketing that about 70% of the marketers opt for. Undoubtedly, other forms of marketing like digital marketing are topping the trends nowadays. […]
What is online marketing? Effective online marketing channels you should prioritize today.
We’re living in the digital eras where new technology is increasingly developing. The internet and computer are indispensable things in our life. Along with the development of digital media, the marketing strategy has changed day by day. Online marketing has become a trend in marketing for business today. So what is online marketing? What are […]