The pandemic has changed the course of every single industry, pushing some forward to greater growth (such as e-commerce), while stifling others (such as hospitality). For some, the health crisis has meant a greater need to set out on their own, so many people have turned to entrepreneurship as a way to establish some level […]
Small Business
How Small Businesses Can Win Big With Social Ads
Getting your business discovered organically is getting harder and harder these days. Google, Facebook, Instagram—basically all the power players customers find businesses—are starting to prioritize paid ads and posts over organic content. That pivot puts more pressure on small businesses to step up their paid ad strategy to compete with bigger brands and bring in […]
Interesting Ways to Promote Your Small Business Brand
Running a small business is like swimming with sharks. You need to survive amongst all the big companies that are “stealing” your customers away! But how can your small brand be successful in comparison to such gigantic corporations? Believe it or not, a unique promotion of your brand is the key! Most marketing strategies have […]